Fair Trade

Sustainable Palm Oil Goes Mainstream

By Holly Testa, Director, Shareowner Engagement

Following the recent announcement by the largest palm oil producer in the world, Wilmar, to adopt sustainable practices, the Kellogg Company has committed to purchasing “deforestation free palm oil”, setting a new standard for the industry.… Read More

Hershey’s Chocolate Becomes a Little Greener

By Michael Schweibinz

The Hershey Company has committed to source 100% certified cocoa by 2020. First Affirmative applauds this world famous chocolate producer for exceeding their first year goal. The company’s 21st Century Cocoa Sustainability Strategy called for 10% certification by 2013; but actual results were significantly better, with 18% of Hershey cocoa certified sustainable last year.… Read More

Sustainable Consumerism: Oxymoron…?

By Michael Schweibinz


Over the past decade or so, two buzzwords have emerged to describe the best of human aspirations—“sustainability” and “innovation.”

Businesses and individuals are constantly talking about how to be “more sustainable,” and yet research has shown that consumers don’t walk their talk.… Read More

Palm Oil Fueling Deforestation

By Michael Schweibinz

In the recent movement to avoid foods high in trans-fat, processed food companies in the United States have turned to palm oil as an alternative to partially hydrogenated oil.

Palm oil is also a primary ingredient in common consumer goods including soaps and cosmetics.… Read More

Starbucks Introduces $1 Reusable Cup to Reduce Paper Waste

Starbucks, the world’s largest chain of coffee shops, has introduced $1 reusable plastic cups at all of its stores in the U.S. and Canada, an initiative aimed at drastically reducing the company’s paper waste.

The coffee brand, which has more than 11,000 stores in the U.S.… Read More